Tag: consumer trade shows

There are many benefits to attending trade shows, especially if you are a small business owner. In fact, as a business owner, you are advised not to attend consumer trade shows as a visitor but as an exhibitor. Here’s why: it primarily plays a massive role in a business’s marketing mix. In other words, you get an opportunity to expose your business to potential investors, clients/customers, and even other businesses. Trade shows are a great opportunity to market your brand for both B2B (Business-to-Business) and B2C (Business-to-Consumer) markets. For this reason, the million-dollar question is; which are the top consumer trade shows in 2022 and why? 1. Viva Technology (Paris, France) Also known as Viva Tech, this is a yearly technology conference, dedicated to startups and innova...