Culture

Culture, Trade Shows

10 Interactive Trade Show Booth Ideas

Trade shows are an ideal way to launch a new business service or product. One great way to get people involved is to use some interactive events to help encourage everyone to participate and learn more about your business. These 10 Interactive ideas will go far to helping you launch your new business at the trade show and gain new customers. 1. Play Roulette Step up and spin the roulette wheel and win some swag. Offer pens with your company name, banners, flags, note pads, or even small miniature product samples or services. Make sure that people leave a name and email address in exchange for spinning the roulette wheel. 2. Have a Cake Walk Type Event Have a cakewalk-type event and offer goods and services in place of cakes. It can be a fun way to get people up and moving around your b...
The Largest Trade Shows in 2022
Culture, Trade Shows

The Largest Trade Shows in 2022

Trade shows are big business and the best ones are massive, attracting exhibitors and attendees from all corners of the globe. If you're looking to make some serious connections in your industry, there's no better place to be than at one of the world's top trade shows. Here are four of the largest trade shows happening in 2022. Make sure you mark them on your calendar! 1. Medical Design & Manufacturing MD&M West is the must-attend event for medtech engineers and business leaders. This year's conference will focus on creating powerful solutions and life-changing medical devices. Attendees will have the opportunity to learn about medtech trends, source components, and network with industry professionals. Don't miss out - the event will be held on April 12 to 14, 2022. 2. Consumer ...
The History of Trade Shows
Culture, Trade Shows

The History of Trade Shows

According to the history of trade shows, they have been around since BC. Trade shows are nothing more than buyers and sellers congregating together for the purpose of buying and selling goods to one another. More modern trade shows are the direct result of a combination of traditional retail shops and educational exhibitions. How Trade Shows Started In this fashion, early salesmen would capitalize on the crowds that the trade shows would draw in to make their sales. This would continue to evolve into such things as street fairs, celebrations, and festivals. Now trade shows would expand and use other names to make them sound even more appealing. Even the queen herself, Victoria, had an opening celebration for an exhibition. Open for three months, it had over 6 million visitors. The mos...
The Top 3 Consumer Trade Shows in 2022
Culture, Trade Shows

The Top 3 Consumer Trade Shows in 2022

There are many benefits to attending trade shows, especially if you are a small business owner. In fact, as a business owner, you are advised not to attend consumer trade shows as a visitor but as an exhibitor. Here’s why: it primarily plays a massive role in a business’s marketing mix. In other words, you get an opportunity to expose your business to potential investors, clients/customers, and even other businesses. Trade shows are a great opportunity to market your brand for both B2B (Business-to-Business) and B2C (Business-to-Consumer) markets. For this reason, the million-dollar question is; which are the top consumer trade shows in 2022 and why? 1. Viva Technology (Paris, France) Also known as Viva Tech, this is a yearly technology conference, dedicated to startups and innova...