There are many benefits to attending trade shows, especially if you are a small business owner. In fact, as a business owner, you are advised not to attend consumer trade shows as a visitor but as an exhibitor. Here’s why: it primarily plays a massive role in a business’s marketing mix. In other words, you get an opportunity to expose your business to potential investors, clients/customers, and even other businesses.
Trade shows are a great opportunity to market your brand for both B2B (Business-to-Business) and B2C (Business-to-Consumer) markets. For this reason, the million-dollar question is; which are the top consumer trade shows in 2022 and why?
1. Viva Technology (Paris, France)
Also known as Viva Tech, this is a yearly technology conference, dedicated to startups and innovations. It is held in Paris, France. It was co-founded by Publicis Groupe and Groupe Les Echos. This year, the conference will begin on 15th June and end on 18th June.
What Is It All About?
Viva Technology is dedicated to the growth of startups, innovations, and digital transformation. It is an opportunity for innovators to showcase their talents.
Why Is It A Top Consumer Trade Show?
Due to the Covid-19 pandemic, the trade show was not held in 2020 and 2021. The last Viva Technology trade show was held in 2019, with an attendance of 124,000 people. You get to listen to guest speakers who are the movers and shakers in the technology sector. This means you get to learn more about the industry through their experience.
For example, this year top speakers joining the Viva Tech trade show include Cristiano Amon (the CEO of Qualcomm), Jimmy Wales (the founder of Wikipedia), Catherine MacGregor (the CEO of Engie), Sebastien Borget (the co-founder and CEO of The Sandbox), Axel Dauchez (the founder of Make.org), Asmita Dubey (global chief digital officer of L’Oreal), and many more.
2. Cosmoprof North America (Las Vegas, United States)
CPNA is a popular trade show in America for its beauty brands, ideas, and introduction of revolutionary technologies. It is an opportunity for businesses to showcase product innovations and new changes for distribution.
What Is It About
Cosmoprof North America (CPNA) is a B2B trade intended for beauty exhibitions. This trade show is known for its vibrant growth and unique programs. It is an event dedicated entirely to the beauty industry, and it allows different brands to come together to make new relationships and boost collaborations.
Why It Is A Top Consumer Trade Show
Back in 2019, there were more than 40,000 attendees, and there were more than 1,435 exhibitors from 43 countries. It gave people an opportunity to discover unique brands, products, innovations, new channels of distribution, manufacturing, and much more.
3. White Label World Expo (Las Vegas, United States)
White label world expo is a place where people go to share. It allows sellers to learn how to market and sell their products online. During the pandemic, online products and services were the solutions to the lockdown restrictions.
What Is It About?
White Label World Expo allows online entrepreneurs to learn how to sell their products and services online. In a nutshell, it allows entrepreneurs to master being online entrepreneurs.
Why It Is A Top Consumer Trade Show?
Since now many things are going digital, it makes this consumer trade show very important. Guest speakers include Wayne Smith (Amazon business growth manager), Rory Cruise (Sweetwater Hemp Company), Lem Turner (Hellium 10), and many more.