Brityrex 2014

Bond and Infinity confirm major presence at Brityrex 2014 in Manchester

Leading independent wholesaler Bond International has linked up with Infinity, one of its portfolio tyre brands, to confirm a major presence at next year’s Brityrex show in Manchester.

The two companies will share a prominent 130 sq mtr stand at the UK’s major tyre and equipment exhibition at EventCity next October.

Reg Bond, founder and managing director of Bond International, says: “When we decide to promote the company we always give it 100% and do it in style. That’s why we have taken a major stand at Brityrex that will give us the space and prominence to display Infinity and other exclusive brands to maximum effect. We have thousands of customers across the country and we want to give them a good reason to travel to the show and visit our stand.”

For Al Dobowi-owned Infinity, one of the fastest-growing brands in the UK market, Brityrex will be an opportunity for buyers to see the brand new line-up of car, van, 4×4 and SUV tyres being introduced by the company in 2014.

“We are delighted to confirm our involvement at Brityrex 2014, alongside our UK distribution partner Bond International,” said Jorge Crespo. Infinity’s European General Manger. “The exhibition will be the perfect showcase to promote our complete range of new Infinity tyres to both UK and European customers.”

“At Infinity we are proud to be a strong supporter of the UK tyre industry. We firmly believe that an event such as Brityrex offers a great opportunity to promote and celebrate the many achievements of our sector.”

Welcoming Bond and Infinity to the show, Paul Farrant, managing director of exhibition organiser ECI International, said: “Bond and Infinity have made a powerful statement of their belief in Brityrex by making an early commitment to a major presence. That represents great news for tyre buyers visiting the show and will also act as an incentive for other suppliers to follow their lead in supporting the event.”

Established in 1979, Brityrex is the UK’s only dedicated tyre trade and equipment exhibition, and will be the focus for new products and services across the tyre and automotive aftermarket sector. While maintaining an emphasis on all aspects of the tyre industry, the show will also continue to expand its coverage of associated and complimentary trade sectors, including workshop equipment, tools, parts, consumables and IT.

Brityrex International will bring together tyre, equipment and services exhibitors and buyers from across the UK and dozens of international locations.